Objectives and goals The first thing you need to find out is what your client wants from their new design.
Start up or around a long time? What industry are they in? Do they sell something, provide a service etc? Where is their headquarters? Any important information about the brand Are they online?
How much of the identity is already established? List out words that describe the company etc. What sets the client apart from their competitors?
What are their hobbies? What other brands do they buy? How do they shop? Most of the time, a client will make up their mind about what they think they need.
Sometimes they are wrong however. Be sure to ask what problem they are trying to solve or what they hope to gain from the project. It is best to make sure you are apart of the strategy. Licensing What kind of licensing does the client need?
Do they need all exclusive rights so that no one else may use the work or would a non-exclusive license work. Stock photography is a good example of non-exclusivity. When you purchase stock, you realize that it is made available to any other person who cares to pay for the image.
If you hire a photographer however for a very important advertisement, you will most likely be paying more for exclusivity so that no one else may use the photos. What is the duration of the usage? A lot of creative work, with some exceptions i.
The longer the need, the more they should pay. What is the budget? Does the budget include any production costs?
If the client needs print material, are they willing to handle that themselves, or do they need you to take care of it. Make sure they are aware of extra fees for production costs ahead of time.
What is the timeline? So do your best to share your process with them up front. If they know how much work goes into it, they will probably be more flexible. If they do have a fixed deadline, be honest with yourself and them.
If you are too busy or if it is too short a notice, tell them. The worse thing you could do is agree and not deliver. Most of the time, when working with a start-up, they will come to you with a pretty firm idea of what they need from you.
It could be a logo, a business card, or a website design but that is usually as deep as it gets. Here are those questions you need to answer in the brief: What goals are we trying to achieving?
How does this project help feed into the overall brand strategy? Tactical assignment What will we do to achieve the goals?A creative brief is an account team's interpretation of the client's wishes.
It is the job of a good account manager or planner to extract everything they possibly can from the client. This is the time to find out as much as possible about the product or service. Here are some questions and topics you should discuss with your client in order to write a thorough project brief.
Writing a brief for this was not just about the task of making Nike relevant at an event it was not a sponsor of, it was also about the role for Planning at an agency that had had wild success without employing Planners.
A creative brief is an account team's interpretation of the client's wishes. It is the job of a good account manager or planner to extract everything they possibly can from the client. This is the time to find out as much as possible about the product or service.
A creative brief is a document that explains the ins and outs of a project for the creative team, agency, or designer who’ll be working on it.
Think of it as a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project.
Art Of: Writing a Brief.
LorettaMay. Creative Process, Design. 1 Comment. After a client requests your services, agrees to working with you and signs the Licensing Agreement the next step is to ask a lot of questions in order to get better acquainted with the client’s company and write a project brief.
If possible, asking them in person is.