We use it to sell ideas, products and services. And like any other form of sales, its success is based on trust. In direct mail, our salesperson is the letter signer.
Why is it so successful? Because direct mail uses a rifle approach rather than a shotgun approach. If I shoot a rifle at a target I have to be precise in my aim.
The target is very small. If I shoot the target with a shotgun I have a better chance of hitting the target but a lot of my shot also misses the target.
So those pellets are wasted because they missed the target. The same is true in advertising.
The more closely you can target your market and reach them with your advertising message the better your result will be. Almost any other form of advertising you can name uses the shotgun method.
Direct mail is the only form of advertising that you can send to exactly who you want to reach. You can send one piece or a million. Let me show you how different advertising methods compare to direct mail. Direct Mail Comparison Compare direct mail in a small town to newspaper advertising.
Let's say you're advertising farm equipment. While most farmers receive the newspapers for crop reports and other agricultural information, the residents of the town do too. The town's people could care less about farm equipment because they are never going to purchase it.
Yet you are spending your advertising dollars to reach them. With direct mail you could target specific farmers or specific rural routes. Your response should be higher and your cost might be less depending on local newspaper rates.
But at any rate your cost per customer should be lower. Notice I didn't say cost per thousand; I said cost per customer.
For more on this see: Most of us would answer yes. In the case of a direct mail letter you are not physically making the call but your mailing piece is.Learn how you can get an effective and compelling waiver letter written through our professional services.
★ Unique letter of waiver writing from scratch ★. Tagged: direct mail direct mail fundraising end of year fundraising fundraising appeals fundraising ideas fundraising letters fundraising tips No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that direct mail fundraising letters (aka fundraising appeals) still work.
FREE writing courses More than , people have already taken one or more of my FREE e-mail writing courses. The three courses cover general writing, business writing and general letter writing. How to Write Clear, Concise, and Direct Sentences 1.
Unless you have a reason not to, use the active voice. At the heart of every good sentence is a strong, precise verb; the converse is true as well--at the. Sample Email or Direct-Mail Letter Bob Adams helps you write a perfect direct mail letter for your business by going through a sample direct mail letter step by .
“Direct mail appeals are unlike any other writing on earth. We write (and review) these letters at 1 mph. Readers, though, read at mph. Things that are said just once tend to be overlooked.