Strengths For a long time, Sony has successfully built their name in the home entertainment industry. They are known for their reputation in producing innovative and high quality products Stadtler, Based on their history, Sony has a track record of coming up with a lot of new devices, the first of its kind on the consumers market.
Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers.
The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands ranking.
Sony is uniquely positioned to take advantage of this increase. As one of the largest global companies in the industry Sony has the capacity to tap into changes in consumer demands as they emerge.
The firm plans on following its model of success experienced in India where it emphasized its television film, and music product content. The company has a goal of doubling its revenues in the BRIC markets. As the economic slump lingers, consumer confidence remains low and Sony has felt the impact in decreased revenues.
Sony leadership has acknowledged that the downturn exposed weaknesses and vulnerabilities in the firm that have needed addressing for some time. Impact of Strong Japanese Yen Sony is vulnerable to fluctuations in foreign currency exchange rates and exposed to fluctuations in the value of the Japanese yen, the US dollar and the Euro.
The firm acknowledges the need to implements effective hedging strategies to counter foreign exchange translation effects. The Impact of the Black Market Smuggled goods and counterfeit products have really plagued the electronics manufacturing industry in recent times.
These knockoffs, although cheaper and of less quality still the potential to divert revenues from Sony. The Impact of Compliance Regulations Environmental, health and safety compliance laws which impact Sony operations and production may be burdensome and have a negative impact on profits.
To maintain compliance the firm must incur capital and other expenditures. Potential expenditures related to regulations are not limited to compliance, but may also be felt in fines and penalties in the wake of non-compliance. It was chosen for its simple pronunciation that is the same in any language.
Global Diversification Sony products and services are available throughout the world in approximately countries and territories. The United States market accounted for This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region. S Revenues were down Sizeable unfunded post retirement benefits would force the company to make periodic cash contributions, diverting money away from production related uses.
Opportunities Joint Ventures and Strategic Acquisitions Sony benefits from the flexibility to enter into key join ventures and execute key corporate acquisitions.
For example, established a joint venture project with Sharp to produce and sell large-sized LCD panels and modules.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. View all posts by Tim Friesner Posted on.The analysis gives a clear picture of Sony's business Sony Corporation: Strengths, Weaknesses, Opportunities, Threats Perhaps one of the best ways to do this is by creating a SWOT – that Author: Keki Fatakia.
Sony SWOT Analysis | Five Forces Analysis of Sony | PEST Analysis of Sony | Strategic Group Analysis of Sony Executive Summary The purpose of this paper is to analyse Sony's strategy and assess various tools which give .
Swot Analysis for Sony Words | 8 Pages. Strength Electronics - Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the entertainment and industrial markets Threats Electronics - new entrants are threatening sony’s position due to the industry shift from analog to digital technology.
Swot Analysis for Sony Ericsson. SWOT Analysis for Sony Ericsson Strengths: Increased market shares Reduced losses: Sony Ericsson has been successful in reducing its company losses in the past year. The company cut its total losses by more than half in the second half of Swot Analysis of Sony.
Introduction Sony Corporation is a multinational corporation headquartered in Minato, Tokyo Japan. Commonly referred as Sony, is a leader in electronics, video, communication and IT consumer products.
They are into financial services which includes AEGON Sony life insurance, Sony Bank, Sony Bank Securities, Sony Financial holdings etc. Sony was founded in by Akio. Jan 13, · SWOT analysis of Sony ericsson - Although Samsung has taken over the smartphone market, Sony ericsson is still giving a fight with its latest series.
Existing Knowledge of Target Market which is consumers in the age group of - Sony ericsson had a good knowledge of the target base which it wanted to target on.